VMN: Victory Media Network
Centrally located in downtown Dallas, VICTORY PARK is a new 72-acre multiple-block re-development of a brown-field site located immediately adjacent to the existing American Airlines Center sports arena. The re-development program includes a mixed-use program of office, a new 'W' hotel and residential tower, as well as an integrated network of urban street retail. Victory Park includes 8-10 million square feet of development and attracts over 14 million out-of-town visitors per year.
At its heart, two 80,000 square foot mixed-use buildings "bookend" the existing Victory Plaza with nightclubs, restaurants, retail, and loft-style offices, becoming the entry forecourt to the American Airlines Center and the ceremonial gateway to Victory.
The district is also the home of the VMN: “Victory Media Network”. A select set of static, digital and broadcast media elements are architecturally integrated within an interactive network that pair new visual-display technologies within an interactive environmental media platform for media art events, product launches, exhibits, hospitality events, branded messaging and sponsorships.