New York Sports Club
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For Westfield, the Sunrise Mall at Long Island, New York was a typical challenge for this international retailer. The challenge posed to TFO was how to revitalize and reconnect this typical inwardly focused 1970’s era shopping center to its community.
In order to meet this challenge, TFO worked with the Westfield Marketing, Development and Leasing teams to create a new retail planning identity that would extend the life of this archetypical and moribund shopping center.
By updating the tenant mix toward a more community focused mix and adding a complete interior renovation and exterior program of outwardly facing “indented retail”, Westfield Sunrise Massapequa will be revitalized for many years to come with a more welcoming and relevant retail community presence.