CONCEPT DESIGN PROJECTS

Werl Outlets
Al Rio
Hangzhou CBD
Kintex
NEP Japan
POLA World Cruise Center
Red Bull
SDMR Korea
Shell/ Toyota Hydrogen Station
Animation Studio
Bainbridge Las Vegas
Bainbridge Arena Theater Pre-Design
Boulevard Collection
Braemar Country Club
California History Museum
Camino Nuevo Charter Academy
Castel Guelfo
Civic Complex- Calabasas City Hall and Library
Colorful Guizhou Town
Disney's California Adventure
Disney Quest
Disney Shanghai RDE
Egyptian Museum
Fox Fullerton (NOCO)
Green Dot Masterplan
The Heart of Europe Project, The World, Dubai
Helsinki Museum of Contemporary Art Competition
Hollywood and Highland
IAAPA Booth
It's Tough To Be a Bug 3D Theatre
Jebel Ali
Jyvaskyla Museum and Concert Hall
Kukulcan Plaza
La Mezquitera
Lady Luck District Las Vegas
Lake Avenue Retail
Lake County Village Shopping Center
Lancaster Honda Dealership
Leon Guanajuato
Malta Galeria
Museum of Paleontology- Central Museum
Nipomo Town Square
Nassica Extreme Park
New York Sports Club
Oporto Center
Piraeus Mixed-Use Center
Plaza Mayor
POLA Red Car Museum
San Jose Art & Light Events Program
SJRRC Facility
Spotlight 29 Blue Bar
The Strand
TKTS Ticket Booth Times Square
Valor Academy
Vicolungo Outlets
Waterlights
West Olympic Office Tower
Westfield Gilroy
Wired 4 Art Kiosk
Zhongnan Animation City RDE

werl Exterior Rendering
werlExterior Rendering
werl Retail Walkway Rendering
werlElevation
werlElevation
werlElevation
werlSite Plan

The idea of a "path through the woods" served as the inspiration for this concept level proposal for a new retail development in a rural setting near Werl, Germany, In the Middle Ages, the "Hellweg" was an ancient east-west route through Germany. Hellweg connotes a “wide ‘bright’ clearway through the forest”. We developed the exterior facing facades to evoke the feeling of the edge of a forest . Along the edge, there are “clearings” that function as plazas, which open up to the outside and provide entry to the interior, which is a different world: an exciting and contemporary retail pathway through the forest.

The exterior facades of the retail buildings are composed of a series of facade variation that evoke the edge of a forest. The buildings would be clad in recycled wood products or other cladding that provides colorful variation.

The roof edge is sometimes horizontal and sometimes provides vertical bends to add movement and relate to the pitched roofs of the nearby town’s architecture.

The pathway forms the retail street. The primary element of the pathway is a canopy that provides continuous covering along the storefronts. Architecturally, this element meanders along the walkway and creates a powerful and interesting rhythm. At the same time, it calls attention to a series of unique spatial experiences along the interior street . The paving, landscaping, and canopy would all be geometrically coordinated. At times, the white canopy creates vertical signage elements and even crosses the street to form an opportunity for branding and announcements of events, etc.

The pathway would be paved with local stones. The varied recycled wood or colored siding would be used on the buildings above the canopy.

WERL OUTLETS WERL, GERMANY Germany
NEINVER/MAB
2013
TFO Architecture